Ad Network Data
See the advertising data Upside brings in from LinkedIn, Google, Meta, and Reddit — what you spent, how your ads performed, who engaged, how to set it up, and how to use it.
Upside automatically brings your advertising into the same place as the rest of your go-to-market data. Once your ad accounts are connected, Upside captures what you spent, how your ads performed, who engaged, and which accounts your campaigns reached — across LinkedIn, Google, Meta (Facebook), and Reddit.
Nothing to upload or maintain
Once your ad accounts are connected, Upside pulls this data in automatically and keeps it up to date.
What Upside brings in
- Your campaigns — which ad campaigns ran, on which platform, and when.
- Spend & performance — how much you spent, and how your ads performed: how often they were shown (impressions), how many clicks they earned, and how many conversions they drove.
- Who engaged — when someone clicks one of your ads, or fills out a LinkedIn lead form, Upside ties it back to that person.
- Which accounts your ads reached — for LinkedIn, Upside matches ad impressions and clicks to the accounts being reached, even before anyone clicks.
- Visits from your ads — paid traffic that lands on your website is captured automatically.
Available by platform
| Platform | Campaigns | Spend & performance | Ad clicks (by person) | Lead form fills | Accounts reached |
|---|---|---|---|---|---|
| ✅ | ✅ | — | ✅ | ✅ | |
| ✅ | ✅ | ✅ | — | — | |
| Meta (Facebook) | ✅ | ✅ | ✅ | — | — |
| ✅ | ✅ | — | — | — |
Setting it up
You connect your ad accounts yourself from the Connections page — connect each network you advertise on, and its data starts flowing in automatically.
A couple of things to know:
- HubSpot or Marketo is needed to see who clicked. Upside matches ad clicks back to the right person using click information captured in HubSpot or Marketo. Without one of those connected, you'll still get campaign spend and performance — just not the person-by-person clicks.
- LinkedIn forms and reach need no CRM. LinkedIn lead-form fills and account-level reach come straight from LinkedIn.
Want to try it?
Head to the Connections page to connect your ad networks. Once a network is connected, Upside starts bringing its data in automatically.
Where you can use it
Today, your ad-network data is available:
- Through the Upside MCP — explore and analyze it with your AI tools.
- In miniapps — build a miniapp on top of it to report on and visualize your ad performance.
Dashboard reports for ad-network data are coming later.